About the San Francisco Boat Show

Welcome to the Progressive® Insurance San Francisco Boat Show®

Welcome to the Water!

On behalf of the entire NMMA Show Team, the team of AT&T Park and the exhibitors, we are happy to welcome you to the second annual Progressive® San Francisco Boat Show®, northern California’s only complete boat show! Whether you’ve been yearning for a yacht, coveting a family cruiser or anxious to dive into the exciting and healthy world of paddle sports, now is the time to make that dream a reality. You’ll find an expanded selection of boat brands both on land and in the water.With boats for every lifestyle and activity, and dozens of booths showcasing the newest nautical gear, gadgets and accessories, there’s no better place to buy! Take the free Cable Car Shuttle for easy and comfortable transportation between Pier 48 and McCovey Cove.

Not in the market to buy a boat? The Show is the perfect place to get your feet wet in the boating lifestyle with
activities for all ages. Head to Try It Cove to test drive kayaks, stand up paddleboards, and other water sports. If you’re not ready to leave dry land, experience how a boat reacts to wind and waves aboard the Sailing Simulator, and
see how the little skippers create nautical works of art in the Kids’ Zone.
If you currently own a boat and love DIY projects, don’t miss Fred’s Shed Interactive Learning Center, where
complimentary DIY clinics on boat maintenance and repair are offered hourly.

Our seminar program is loaded with educational and entertaining programs hosted by experts who will share practical advice, expert opinions and information on a wide variety of topics, including sail and power, anchoring, green boating, insurance and finance, sportfishing in the Bay Area and more. If you’re ready to kick your boating skills up a notch, take to the water through Discover Boating’s Hands-On Skills Training, featuring one-hour, three-hour or four-hour on-water clinics taught by certified professional instructors. Visit pages 6 – 10 of the Show Guide for a complete schedule of seminars and clinics.

When you are ready for a break from shopping the Show, visit the food alcoves at AT&T Park next to the entrance
to McCovey Cove and check out the selection of food, including AT&T Park’s famous garlic fries, hot dogs, popcorn and more. Grab a bite to eat at the gourmet food trucks or quench your thirst at the full bar indoors at Pier 48.

Enjoy beautiful San Francisco and your time at the Show. We hope you’ll agree – life is better on a boat!

Please share with us your boating experiences on facebook, Twitter or Instagram #SFBoatShow.

Katharina M. Klanck
Show Manager, NMMAWest





Progressive Discover Boating Fred's Shed NMMA-Certification Sail America West Marine