Product Showcase

SAVE THE DATE: January 22 – 25, 2015!

Promoting your product on the online New Product Showcase is a great way to gain free exposure for your company and generate awareness to potential customers attending the show.

Sharing your new product information not only helps us to generate more awareness and sales for your business; it also helps the NMMA marketing team as they develop story ideas, media hooks, social media content and more.


Yamaha 242 Limited S

Tracy Motorsports
Booth G

Yamaha is the number one selling boat brand in the 16’-25’ family recreational runabout category, and their flagship 242 Limited S is the leader in the 24’ class. With its reliable, clean-burning 4-stroke Yamaha marine engine and lack of external drive unit, the 242 Ltd S offers a superb power-to-weight ratio, a large 2-tier swim platform, and extremely shallow draft, allowing it to reach places that are off limits to traditional stern drive boats. With a trailer, stereo system, bimini top and carpet package all standard equipment, Yamaha’s entire line of jet boats offers a boating experience like no other.

Show special: sign up at the show, buy the boat before Feb 5th, and get one free year of Y.E.S. warranty.

Leukemia Cup Regatta

Raise your sails and join us for the ninth annual Leukemia Cup Regatta on September 20-21, hosted by The San Francisco Yacht Club. This premiere charitable sailing event supports The Leukemia & Lymphoma’s life saving mission to cure blood cancers and improve the quality of life for patients and their families.

Event Dates:
Saturday, September 20th - VIP Reception, Auction and Dinner
Sunday, September 21st - Races for one design, Classic Yacht Class, PHRF divisions and cruising class activity

For more information, visit our booth at the Progressive Insurance San Francisco Boat Show.

Samson Rope/Bruce Brown and Associates

AS 78
Dyneema SK78 Single Braid Line

New in retail dealers and rig shop inventories for 2014, AS 78 offers improved performance over our Amsteel Blue with similar strength and stretch but lower “creep” under load. Priced to offer outstanding value to boaters, AS 78 will be seen at your local retailer or rig shop for 2014.

Light weight – high strength and very low stretch SK 78 Dyneema fiber in a 12-strand construction. Coated with Samthane™ Coating, this line is the new standard for performance on boats around the world.

AS 78 is available coated in grey and many other colors.Sizes range from 7/64” to ¾” in diameter.

Visit us in booths 224, 226 and 230!


Absolute Outdoors, Inc./Bruce Brown and Associates

Absolute Outdoors introduces the Full Throttle™ Water Buddies Children’s Life Jackets for 2014.

Designed to make a US Coast Guard Approved Life Jacket into a fun wearable water safety product, the Water Buddies are available in the Lady Bug or Rocket Pack design to allow kids to exercise their imagination.

Fits Children 30-50 Pounds


  • Fun, bright and colorful graphics
  • Unique foam shaped back
  • 150 denier poly twill fabric
  • Zippered Front with waist belts and leg straps to keep vest from riding up
  • Light weight and durable floatation foam
  • Grab loop on the top

Stop by and see the new children’s Water Buddies Life Jackets in booths 224, 226, and 230!

Cruzin - the new peer-to-peer boat rental marketplace.

Cruzin, the new peer-to-peer boat rental marketplace at, offers an innovative platform for creating badly needed boating participation growth by helping boat owners offset ownership costs while giving new generations easy access to the boating lifestyle. Cruzin's unique approach enables owners to generate income from their vessels in a safe and simple online community that facilitates rentals directly to boating enthusiasts.

Cruzin is free to join at, with no membership fees. It makes boat ownership more affordable, with just a day or two of rentals covering a month's costs. For renters, Cruzin provides easy, affordable access nationwide to bareboat and captained charters. This platform will help revitalize our industry by improving affordability, increasing access and cultivating demand for boating for the coming decades.

Cruzin developed the world's first peer-to-peer marine rental insurance policy, covering owners and renters with $1 million+ in hull and liability insurance and BoatUS towing services during the rental. Renters undergo a two-part Experian fraud and identity screening, and must show two years of boating experience or have a qualified captain in command of the vessel. Boats owners have complete control over who rents their boat, when, and for how much.